Discover Sharm
SOHO Square Sharm El Sheikh
The Heart of White Knight Bay
Tucked into White Knight Bay, SOHO Square doesn't do things halfway. It's the kind of place that started with a simple idea — give people somewhere to go after the sun sets — and then kept adding layers until it became something closer to a full-blown entertainment district.
Walking through the square on any given evening, you'll catch snippets of different worlds colliding gently: the clink of wine glasses from a terrace restaurant, bass from somewhere around the corner where a live band is mid-set, kids shrieking with delight as the dancing fountains kick into gear. It's polished but not stiff, lively but not chaotic. There's a balance here that's surprisingly hard to find.
The dining lineup alone could occupy you for an entire trip. Four themed à la carte restaurants anchor the square, each with its own distinct personality. British House deserves a special mention — it's not every day you find a proper Queen Vic-style pub in the middle of the Sinai Peninsula. Downstairs pours a solid pint in an atmosphere that feels transported straight from London. Head upstairs and the mood shifts completely: on one side, chefs work the teppanyaki grill with practiced showmanship; on the other, an upscale steakhouse serves cuts that rival anything you'd find in a major city.
Beyond the sit-down restaurants, there's a spread of fast-food joints, cafés, and bars that cater to pretty much every age group and craving. You can grab something quick between shopping stops or settle in for a long, lazy evening with a bottle of wine and nowhere else to be. The wine list here is more thoughtful than you'd expect — someone behind the scenes clearly cares about what gets poured.
"SOHO Square figured out what most entertainment hubs miss — that people want variety without compromise. Great food, real drinks, and a reason to stay longer than you planned."
What's interesting about SOHO Square is how it bridges the gap between locals and tourists. You'll see Egyptian families enjoying a night out alongside European couples and groups of friends from the Gulf. The entertainment programming — live music, fountain shows, seasonal events — gives everyone a common focal point. It's not just a place to spend money; it's a place where the community actually gathers.
The square has earned its reputation as an exclusive multi-entertainment hub, but "exclusive" here doesn't mean unwelcoming. It means curated. Every restaurant, every shop, every detail feels like it was chosen rather than defaulted into place. The service across the board is attentive without hovering — staff who seem genuinely proud of where they work.
Arrive around 6pm — early enough to browse the shops before dinner, late enough that the square is waking up. The fountain shows run throughout the evening, and live entertainment typically kicks off after 8pm. If you're planning dinner at one of the themed restaurants, a reservation is a good idea during peak season.
Whether you're looking for a sophisticated night out, a casual meal with friends, or somewhere that keeps the whole family entertained without anyone feeling shortchanged — SOHO Square delivers. It's one of those places that makes you realize Sharm isn't just about beaches and reefs. There's a whole other side to this city, and it sparkles.
Experience SOHO Square
From gourmet dining and lively pubs to boutique shopping and dazzling fountain shows — make an evening of it at the most vibrant square in Sharm.
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